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The Business of Influence
17,99 € *
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The Business of Influence ab 17.99 € als epub eBook: Reframing Marketing and PR for the Digital Age. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 20.10.2020
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Business for Authors. How to Be an Author Entre...
9,95 € *
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Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author. In the book you will discover: Part 1: From Author To Entrepreneur: The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success and why it's important as well as what you want for your life. Part 2: Products and Services: How you can turn one manuscript into multiple streams of income. Part 3: Employees, Suppliers and Contractors: The team you need to run your business as an author-entrepreneur. Your role as author and what you're committing to in the business. Part 4: Customers: Who are your customers, and what do they want? Part 5: Sales and Distribution: How to sell through distributors and your options, plus all the information you need to sell direct. Part 6: Marketing: Defining and reframing marketing so you feel more comfortable with it as well as key overarching concepts for book-based marketing, author-based marketing, and customer-based marketing. Part 7: Financials: The money mind-set, revenues, and costs of the author business and how to make a profit. Part 8: Strategy and Planning: Developing your business plan and managing your time. The long-term view and the process for becoming a full-time author if you choose that route. 1. Language: English. Narrator: Joanna Penn. Audio sample: http://samples.audible.de/bk/acx0/032539/bk_acx0_032539_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Creative Genius: An Innovation Guide for Busine...
9,95 € *
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers, and game changers: Engage your right brain; open your eyes; think more holistically...intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents 10 tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design, and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by best-selling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius. 1. Language: English. Narrator: Jay Webb. Audio sample: http://samples.audible.de/bk/adbl/010406/bk_adbl_010406_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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The Business of Influence
17,99 € *
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The Business of Influence ab 17.99 EURO Reframing Marketing and PR for the Digital Age

Anbieter: ebook.de
Stand: 20.10.2020
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Evans, D: Social Customer Experience
39,90 CHF *
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Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, 'Your Social Presence,' puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What's a social experience organization look like? What systems need to be in place? How do you get the most out of the social 'objects' - content and other assets - that are the byproduct of great social customer experiences? How do connections between customers - the social graph - come into play? And what applications will you use - literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today's social media tools and platforms, and compelling, modern case studies from organizations of all sizes--from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you're interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business-selling, supporting, and innovating on your behalf.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Creative Genius
17,00 CHF *
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. &quote;Future back&quote; thinking starts with stretching possibilities then makes them a reality &quote;now forward&quote;. The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is &quote;the best and last&quote; in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Creative Genius
15,99 € *
ggf. zzgl. Versand

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. &quote;Future back&quote; thinking starts with stretching possibilities then makes them a reality &quote;now forward&quote;. The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is &quote;the best and last&quote; in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Anbieter: Thalia AT
Stand: 20.10.2020
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