Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the ´´invisible touch´´. With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book. ungekürzt. Language: English. Narrator: George Wilson. Audio sample: http://samples.audible.de/bk/reco/008008de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Facebook: The Most Powerful Internet Marketing Tool of the 21st Century A colossal entity with almost one billion daily users interacting with each other and checking their newsfeeds for updates about the world - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook, the most powerful form of social media, to their advantage. Though it might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. If you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing is your comprehensive, must-have guide on how master the complex labyrinth of Facebook to optimize your Internet marketing efforts and yield the greatest results for your product or business. Gain an in-depth understanding of: Organic vs. inorganic content Facebook reach & Facebook boost system, promoted posts, & native advertising Simple FB strategies to reach maximum traffic Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, & time decay Facebook insights - metrics & pages to watch Advanced Facebook strategIes: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing, & FB conversion lift tests Eight most recent Facebook advances & the importance of staying current Find Facebook´s free 34-part marketing e-learning course Where to access the latest FB news & updates FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven, insider FB tips Most complex Facebook marketing algorithims Bonus top Facebook resources ungekürzt. Language: English. Narrator: Paul Cartwright. Audio sample: http://samples.audible.de/bk/acx0/048389de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don´t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of ´´better practices´´ that weave together both the ´´why´´ and the ´´how´´ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow´s marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today´s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. ungekürzt. Language: English. Narrator: Robert Rose, Carla Johnson. Audio sample: http://samples.audible.de/bk/acx0/066965de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Social media is a fact of life and essential in today´s business world. It is the way the modern world communicates. Everyone from every age group uses social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin. Whether you need to remain a leader in your industry or grow your brand or establish a competitive spot in the market share, social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let´s get started! ungekürzt. Language: English. Narrator: J. Scott Bennett. Audio sample: http://samples.audible.de/bk/acx0/041416de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Unravel the mystery around creating a large residual income in network marketing! Have you ever wondered if the average person can really make it big in network marketing? Have the secrets to success in network marketing always been a mystery to you? Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach? Beach Money shows you how to compress a 30-year career into three to five years, design your life around your free time instead of around your work schedule, and turn your yearly income into your monthly income! ungekürzt. Language: English. Narrator: Jordon Adler. Audio sample: http://samples.audible.de/bk/acx0/062198de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
So You´ve Written Your eBook: Now What?? Are you having trouble making sales? Not getting any reviews? Struggling to find the audience you know your book deserves? Then you need Kindle Marketing Gold: 5 Keys to Boost Your eBook Sales! You´ll learn 5 vital marketing keys that will help you boost sales, attract reviews, and build a loyal base of customers. You´ll learn how to harness the power of Social Media, how to build Pre-Launch Buzz, how to Harness the Power of Amazon to Market for you, and so much more! Start selling more books today! With Kindle Marketing Gold: 5 Keys to Boost Your eBook Sales, you´ll learn all of the secrets you need to take your Kindle sales to the next level! ungekürzt. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/011247de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
After a few weeks at Premier Sporting Goods, Jim Harrison wondered if he could turn the company around. Sales were declining, products were becoming obsolete, and consumers were moving on. As Premier´s new head of marketing, he faced the challenge of making the company relevant again. Digital Marketing Journey tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise. In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical and compelling advice for leaders who want to make their organization relevant in the modern era. It is a must-listen for anyone from students learning about marketing to executives wanting to transform their businesses to be successful in an ever-changing environment. ungekürzt. Language: English. Narrator: Chris Abernathy. Audio sample: http://samples.audible.de/bk/acx0/082640de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including potential customers, potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm´s desired social media culture. This requires marketers to incorporate user-generated content (earned media rather than paid media) into their strategic approach. ungekürzt. Language: English. Narrator: Trevor Clinger. Audio sample: http://samples.audible.de/bk/acx0/066179de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategies right now. Don´t get left behind! What is mobile marketing? It is communicating with a customer or potential customer using his or her personal mobile device. It is the future of marketing, and very few consumers have been exposed to it. Because of this it offers a unique and distinct advantage to business owners who are looking to increase their marketing effectiveness. Marketing has evolved a lot in recent years due to technological advances, and many businesses are finding it increasingly difficult to keep up with the changes. One of the biggest changes in technology, as it relates to marketing, is the rise of mobile marketing. This book is the complete guide for business owners looking to have a successful mobile marketing strategy. Here´s a preview of what you´ll find: Learn the common mobile marketing mistakes that you should avoid Discover great tips for a successful mobile marketing campaign A list of important steps for planning a mobile marketing strategy Ways to use mobile marketing to attract new customers to your business and reach existing ones Tips for finding your target audience And much more! ungekürzt. Language: English. Narrator: Chris Koprowski. Audio sample: http://samples.audible.de/bk/acx0/043145de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A lot about Internet marketing depends on the way you conduct it. Your personal nature influences a significant part of your business. This book will show you everything you need to build that magnetic personality. ungekürzt. Language: English. Narrator: Jules Price. Audio sample: http://samples.audible.de/bk/acx0/025469de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The word ´´busy´´ carries a very subjective connotation with it, especially in case of Internet marketers. As a matter of fact, almost all of us Internet marketers are ´´busy´´, so to speak, but guess how many of us are ´´fruitfully´´ busy? Very few indeed, and those few people are the ones who reach the success ladder. I would tell you it is not easy to get rid of distractions so easily, especially if you are a lazy fellow like me, you would be getting bored of ´´working´´ pretty soon. The excitement would give way to boredom, which in turn would distract your attention away from internet marketing and near the things you love to do or believe. So what are those things? Learn all here. ungekürzt. Language: English. Narrator: Bill DeWees. Audio sample: http://samples.audible.de/bk/acx0/025744de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Article marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do - it is also one of the least expensive ways to market a business. In fact it can even be free, costing you nothing more than your time. There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. All who want to establish themselves as experts in their niches should take advantage of all that article marketing has to offer. ungekürzt. Language: English. Narrator: David Ayers. Audio sample: http://samples.audible.de/bk/acx0/035329de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.